Good metrics tell a story

Many things can be measured, but which measurements are most important? We each have our own target list of a dozen key recruiting metrics and have seen some lists of more than 100. You can build a credible metrics program around four or five, all easily compiled and understood by the average layman. In fact, to the degree that your colleagues at the conference table do not easily understand what your measurements mean, those measurements fast become useless. Good metrics tell a story. If no one can understand the story, what’s the point?