Brand You

To make yourself stand out from the crowd, you need a "Personal Brand".
Tom Peters coined the phrase "A brand called you" he states
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. to be in business today, our most important job is to be head marketer for the brand called You."
Personal Brand Elements:
Personal appearance, what does your photo say about you? clothing, hygiene and attractiveness are a key factor, its human nature.
Personality what are your values, goals, identity and behaviors?
Competency capability and capacity, your cognitive, business, communication and technical skills that enable you to perform your job responsibilities
The differentiators are those attributes that offers your unique value propositions or benefits
Put these together in your own words and your brand will start to come together.